Awards
The One Show has several awards, including the Pencil and Merit winners.
Pencils & Merits
Finalists receive one of four awards. Not all categories are guaranteed to have winners.
NOTE: All Finalists must verify the authenticity of their work; failure to do so may result in the award being revoked.
NOTE: All Finalists must verify the authenticity of their work; failure to do so may result in the award being revoked.
- GOLD, SILVER, BRONZE PENCIL
Pencils can be awarded in all disciplines.
Pencil winners will be announced during Creative Week, May 11-15, 2026 and published in the online archives. - MERIT
Merits can be awarded in all disciplines.
Merit winners will be published in the online archives.
Best of Discipline
Each jury will vote to select the one entry that best represents the discipline. Work must have been done for a consumer client or brand.
View 2025 Winners
Best of Non-Profit
The full jury will vote to select the one entry that best represents work done for a non-profit client, selected from the top-scoring non-profit work in all disciplines.
View 2025 Winner
Best of Show
The full jury will vote to select the best entry from among all Best of Discipline winners.
View 2025 Winner
Fusion Pencil
The Fusion Pencil honors work that meets the highest standards of creative excellence while advancing diversity, equity, and inclusion (DEI). It recognizes ideas that authentically reflect underrepresented groups in their content, and the teams whose makeup and process embody those same values.
Green Pencil
The Green Pencil recognizes work which made a measurable environmental impact. This includes, but is not limited to, awareness and messaging, product design, and eco-friendly production techniques.
NOTE: Work entered in this category must be published or aired between January 1, 2024 – February 20, 2026.
NOTE: Work entered in this category must be published or aired between January 1, 2024 – February 20, 2026.
Creative Marketer
The Creative Marketer award honors the senior brand leader—such as a CMO or other top marketing executive—behind award-winning work that elevated creativity as a core priority for the brand. It recognizes the confidence and bravery of an individual who champions bold ideas from concept through execution to measurable success.
Sustainable Development Goals Pencil
The SDG Pencil recognizes the teams who chose to utilize their creative talents and resources to better the world we live in, and contribute to securing a sustainable future for all. Work submitted must address at least one of the UN's 17 Sustainable Development Goals (SDGs).
NOTE: Work entered in this category must be published or aired between January 1, 2022 – Februay 20, 2026.
NOTE: Work entered in this category must be published or aired between January 1, 2022 – Februay 20, 2026.
Penta Pencil
The Penta Pencil recognizes that award-winning work is the result of a successful collaboration between creatives with great ideas, and the clients who trust them. It will be awarded to a team of Agency and Brand who, together, have created stellar work for five or more years.
NOTE: The work being submitted must have launched between January 1, 2016 – February 20, 2026.
NOTE: At least one campaign must have launched between January 1, 2025 – February 20, 2026.
NOTE: The work being submitted must have launched between January 1, 2016 – February 20, 2026.
NOTE: At least one campaign must have launched between January 1, 2025 – February 20, 2026.
