CATEGORIES / FEES / REQUIREMENTS

Design

Design recognizes the art and practice of planning and projecting ideas and experiences with visual and textual content.

ELIGIBILITY: January 1, 2020 - March 26, 2021

MEDIA: Each category accepts specific media types. Judging and Supporting media can be attached to your entry after your category is selected.

Judging Media: The primary material and content that the jury will be judging.
Supporting Media: Secondary material and content that the jury may choose to review at their discretion.
Reference Media: These images will be used for reference but will not be judged.

INFORMATION: Project information is required on all entries. A detailed project description of 300 words or less is not required, but is highly recommended.

Design
Branding

DE_01: Branding - Logo
Early Deadline Fee: $425.00

A single (1) graphic image that identifies a company or product. Includes static and dynamic logos.
NOTE: A logo and its variations can be entered in this category.

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DE_02: Branding - Branded Item
Early Deadline Fee: $425.00

A single (1) individual component of the identity system of a brand, product, or service. Includes physical collateral such as letterhead, business cards, uniforms, giveaways, etc. or digital items.
NOTE: Logos should be entered in category DE_01: Logo.
NOTE: Full identity systems should be entered in category DE_03: Identity System or DE_04: Rebranding.

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DE_03: Branding - Identity System
Early Deadline Fee: $575.00

A series (2-20) of elements of the identity system for a brand, product, or service. May include business cards, stationery, logo, network IDs, branding guidelines, etc.
NOTE: A logo and its variations should be entered as a single entry in category DE_01: Logo.

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DE_04: Branding - Rebranding
Early Deadline Fee: $575.00

A series (2-20) of elements of a new identity system for an existing brand, product, or service. Entries must include examples of the previous branding for comparison. May include business cards, stationery, logo, network IDs, branding guidelines, etc.
Includes complete brand transformation systems.
NOTE: A logo and its variations should be entered as a single entry in category DE_01: Logo.

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DE_05: Branding - Corporate Communications
Early Deadline Fee: $425.00

A single (1) or series (2-5) of communications from a company to its shareholders or the public. Includes printed or digital annual reports, corporate sustainability reports, brand books, and identity guidelines.

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Design
Editorial

DE_06: Editorial - Books
Early Deadline Fee: $425.00

Overall design of a single (1) or series (2-10) of commercially available books. Includes book cover design.

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DE_07: Editorial - Magazines & Newspapers
Early Deadline Fee: $425.00

Overall design of a single (1) or series (2-10) of commercially available magazine or newspaper. Includes cover design.
NOTE: Non-commercially available magazines or newspapers should be entered in category DE_15: Booklets & Brochures or DE_16: Collateral Items.
NOTE: Each magazine or newspaper in a series must have been released within the eligibility dates.

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DE_08: Editorial - Digital Publications
Early Deadline Fee: $425.00

Overall layout design and functionality of a single (1) or series (2-10) of e-books, digital magazines, catalogues, or other digital and interactive publications.

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Design
Typography

DE_09: Typography - Typeface Design
Early Deadline Fee: $425.00

A single (1) font or family of fonts.
NOTE: Use of the typeface will not be judged, but may be submitted for reference.

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DE_10: Typography - Static
Early Deadline Fee: $425.00

A single (1) or series (2-10) of non-moving type-based compositions for a brand. It can be stand-alone or incorporated into a larger design. Includes printed, digital, and 3D objects.

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DE_11: Typography - Dynamic / In Motion
Early Deadline Fee: $425.00

A single (1) or series (2-10) of animated (kinetic) type compositions for a brand. It can be stand-alone or incorporated into a larger design.

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Design
Promotional

DE_12: Promotional - Posters - Single
Early Deadline Fee: $425.00

A single (1) printed poster displayed on a vertical surface with the intent of promoting a brand, product, service, or message.

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DE_13: Promotional - Posters - Series
Early Deadline Fee: $575.00

A series (2-10) of printed posters displayed on a vertical surface with the intent of promoting a brand, product, service, or message.

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DE_14: Promotional - Print Advertisements
Early Deadline Fee: $425.00

A single (1) or series (2-10) of full-page, spread, or small space advertisements in a magazine or newspaper promoting a product, service, or message.

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DE_15: Promotional - Booklets & Brochures
Early Deadline Fee: $425.00

A single (1) or series (2-10) of printed or digital communications containing information about a brand, product, service, or message. Includes multi-page catalogues, pamphlets, booklets, brochures, etc.
NOTE: Commercially available publications should be entered into category DE_06: Books or DE_07: Magazines & Newspapers.

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DE_16: Promotional - Collateral Items
Early Deadline Fee: $425.00

A single (1) or series (2-10) of physical items created to promote a brand, product, service, or message.
NOTE: Commercial packaging should be entered in category DE_17 or DE_18: Packaging.

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Design
Packaging

DE_17: Packaging - Mass-market
Early Deadline Fee: $425.00

A single (1) or series (2-10) of packaging for a commercially available product or line of products. Mass-market items are produced on a large scale and aimed at a wide consumer base.
NOTE: Packaging of non-commercially available items should be entered into category DE_16: Collateral Items.

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DE_18: Packaging - Specialty
Early Deadline Fee: $425.00

A single (1) or series (2-10) of limited-edition packaging produced for a niche market. Includes commercially available and promotional products.
NOTE: Packaging of non-commercially available items should be entered into category DE_16: Collateral Items.

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Design
Data Visualization

DE_19: Data Visualization - Static or Dynamic
Early Deadline Fee: $425.00

A single (1) or series (2-10) of work which utilizes creative visual representation of data. Can be static or dynamic forms of charts, maps, graphs, custom content, etc.

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Design
Digital Design

DE_20: Digital Design
Early Deadline Fee: $425.00

The aesthetics of a single (1) or series (2-10) of websites, apps, games, utilitites, or other digital branded collateral items.

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Design
Out of Home

DE_21: Out of Home - Single
Early Deadline Fee: $425.00

A single (1) element of environmental design including billboards, transit, kiosks, and other ambient media.

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DE_22: Out of Home - Series
Early Deadline Fee: $575.00

A series (2-10) of elements of environmental design including billboards, transit, kiosks, and other ambient media.

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DE_23: Out of Home - Brand Installations
Early Deadline Fee: $425.00

A single (1) or series (2-10) of temporary or permanent immersive experiences that connect people to a brand, product, service, or message in an indoor or outdoor space. Includes pop-up stores, corporate events, trade show booths, street art or takeovers of public spaces.
NOTE: Billboards and transit should be entered in categories DE_21 and DE_22: Out of Home.

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Design
Spatial Design

DE_24: Spatial Design - Experiential & Immersive
Early Deadline Fee: $425.00

A single (1) or series (2-10) of physical spaces temporarily used to connect people to a brand, product, service, or message. Includes live events, exhibitions, art interventions, responsive environments, etc.
NOTE: Billboards and transit should be entered in categories DE_21 and DE_22: Out of Home.

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DE_25: Spatial Design - Architecture
Early Deadline Fee: $425.00

Design of a single (1) or series (2-10) of permanent or long-term structures for a brand or organization. Includes buildings and landscapes for public and private facilities.
NOTE: Billboards and transit should be entered in categories DE_21 and DE_22: Out of Home.

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DE_26: Spatial Design - Wayfinding
Early Deadline Fee: $425.00

A single (1) or system (2-10) of pieces of signage used to guide the user through an environment by using landmarks, signs and pathways. Can be indoor or outdoor, temporary or permanent.

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Design
Service Design / Customer Experience (CX)

DE_27: Service Design / Customer Experience
Early Deadline Fee: $425.00

A system (2-10) of touchpoints that define the overall perception of a brand, based on the users' interactions with it. Includes physical and digital presence as well as brand voice and tone applied to customer service channels.

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Design
Moving Image

DE_28: Moving Image - Single
Early Deadline Fee: $425.00

A single (1) moving image-based work that communicates a brand's message. Includes live-action, animation, music videos, network IDs, interstitials, show reels, title sequences, etc.

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DE_29: Moving Image - Series
Early Deadline Fee: $575.00

A series (2-5) of moving image-based works that communicate a brand's message. Includes live-action, animation, music videos, network IDs, interstitials, show reels, title sequences, etc.

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Design
Craft

DE_30: Craft - Art Direction
Early Deadline Fee: $425.00

The overall visual appearance of a single (1) or series (2-5) of work. Can be a stand-alone work or incorporated into a larger design.

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DE_31: Craft - Illustration
Early Deadline Fee: $425.00

Illustration within a single (1) or series (2-10) of work. Can be a stand-alone work or incorporated into a larger design.

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DE_32: Craft - Photography
Early Deadline Fee: $425.00

Photography within a single (1) or series (2-10) of work. Can be a stand-alone work or incorporated into a larger design.
NOTE: Altered photographs may be entered, but added elements such as typography or illustration will not be considered.

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DE_33: Craft - Animation
Early Deadline Fee: $425.00

Animation within a single (1) or series (2-10) of work. Can be a stand-alone work or incorporated into a larger design.

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DE_34: Craft - Printing & Paper Craft
Early Deadline Fee: $425.00

The application of specialized skills, technologies and other uses of paper and printing techniques in a single (1) or series (2-10) of work. Includes 3D printing.

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Design
Innovation & Transformation

DE_35: Innovation in Design
Early Deadline Fee: $425.00

A single (1) or series (2-10) of design work that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward.
NOTE: Entries must include a written explanation of the innovative and transformative aspects of the work.

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DE_36: Innovation in Lockdown
Early Deadline Fee: $425.00

A single (1) or series (2-10) of design work in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic.
NOTE: Entries must include a written explanation of the ingenuity of the methods used to create the work.

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