CATEGORIES / REQUIREMENTS / FEES


BRANDED ENTERTAINMENT

Branded Entertainment recognizes the merging of advertising and entertainment content. It includes work that is built around a brand and goes beyond traditional product placement or sponsorship.

View Submission Media Requirements        View Previous Winners




NOTE: The exact same piece may only be entered into a maximum of three different categories per discipline (excluding Craft categories).


VERTICAL MARKETS

The specific industry to which your promoted product or service relates. When entering your work, you may select from a list of Vertical Market options.

NOTE: The exact same piece may NOT be entered into different Vertical Markets.

View Vertical Markets




BRANDED ENTERTAINMENT

SHORT FORM VIDEO

BE_01: Single - $600 USD
A single piece of online or broadcast video content with a brand integrated into the script, plot, or broader themes. Short form is reserved for submissions that are no longer than 3 minutes.


BE_02: Campaign / Series / Episodic - $750 USD
2-5 pieces of online or broadcast video content with a brand integrated into the script, plot, or broader themes. Short form is reserved for submissions that are no longer than 3 minutes each.


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BRANDED ENTERTAINMENT

LONG FORM VIDEO

BE_03: Single - $600 USD
A single piece of online or broadcast video content with a brand integrated into the script, plot, or broader themes. Long form is reserved for submissions that are over 3 minutes and less than 20 minutes.


BE_04: Campaign / Series / Episodic - $750 USD
2-5 pieces of online or broadcast video content with a brand integrated into the script, plot, or broader themes. Long form is reserved for submissions that are over 3 minutes and less than 20 minutes each.


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BRANDED ENTERTAINMENT

FULL LENGTH VIDEO

BE_05: Single - $600 USD
Film or video content with a brand integrated into the script, plot, or broader themes. Includes fiction and non-fiction work. May have been released via cinema, broadcast, VOD or online. Full Length is reserved for submissions that are longer than 20 minutes.


BE_06: Series / Episodic - $750 USD
2-5 works of film or video content with a brand integrated into the script, plot, or broader themes. Includes fiction and non-fiction work. May have been released via cinema, broadcast, VOD or online. Full Length is reserved for submissions that are longer than 20 minutes each.


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BRANDED ENTERTAINMENT

LIVE WEBCAST

BE_07: Live Webcast - $600 USD
An online video that documents a brand's live event via webcast, in real-time or pre-recorded.


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BRANDED ENTERTAINMENT

MUSIC VIDEOS

BE_08: Music Videos - $600 USD
Live-action or animated videos created to promote a brand, musician or musical act.


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BRANDED ENTERTAINMENT

AUDIO

BE_09: Audio - $600 USD
Broadcast or online audio content with a brand integrated into the script, plot, or broader themes.


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BRANDED ENTERTAINMENT

MOBILE APPS

BE_10: Mobile Apps - $600 USD
An application on a mobile platform that features a brand as an integral component.


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BRANDED ENTERTAINMENT

GAMES

BE_11: Digital & Physical - $600 USD
Gaming that features a brand as an integral component of gameplay. Includes digital games on mobile, online, console, computer and other platforms. Also includes physical and immersive games that require participants to interact with a specific environment.


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BRANDED ENTERTAINMENT

EXPERIENTIAL

BE_12: Brand Installations - $600 USD
Temporary or permanent immersive experiences that connect people to a brand in an indoor or outdoor space. Includes pop-up stores, exhibitions, trade show booths, street art or takeovers of public spaces.


BE_13: Live Events - $600 USD
A planned public event, competition or social gathering centered around a brand. Includes in-person gatherings and online community events.


BE_14: Augmented, Virtual and Mixed Reality (AR, VR, MR) - $600 USD
Augmented, Virtual, and Mixed Reality technology used to enhance the visual experience of branded content.


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BRANDED ENTERTAINMENT

USER-GENERATED

BE_15: User-Generated Content - $600 USD
Branded content that is derived from customer/user submitted materials. Can be stand-alone or woven into a larger plot or narrative.


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BRANDED ENTERTAINMENT

CRAFT

BE_16: Art Direction - $600 USD
Communication of the overall visual appearance of a work or works in a piece of branded content.


BE_17: Use of Technology - $600 USD
New or existing digital technologies applied to branded content and experiences.


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BRANDED ENTERTAINMENT

INNOVATION

BE_18: Innovation in Branded Entertainment - $600 USD
Branded content that explores new ideas, devices, or methods in its execution and pushes the boundaries of the discipline.


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