CATEGORIES / REQUIREMENTS / FEES


BRANDED ENTERTAINMENT

Branded Entertainment recognizes the merging of advertising and entertainment content. It includes work that is built around a brand and goes beyond traditional product placement or sponsorship.

View Submission Media Requirements        View Previous Winners




NOTE: The exact same piece may only be entered into a maximum of three different categories per discipline (excluding Craft categories).


VERTICAL MARKETS

Entries from the same industries and categories will be grouped together during judging. When entering your work, you may select from a list of Vertical Market options.

NOTE: The exact same piece may NOT be entered into different Vertical Markets.

View Vertical Markets




BRANDED ENTERTAINMENT

SHORT FORM VIDEO

A01. Single - $550 USD
A single piece of online or broadcast video content with a brand integrated into the script, plot, or broader themes. Short form is reserved for submissions that are no longer than 3 minutes.


A02. Campaign / Series / Episodic - $700 USD
3-5 pieces of online or broadcast video content with a brand integrated into the script, plot, or broader themes. Short form is reserved for submissions that are no longer than 3 minutes.


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BRANDED ENTERTAINMENT

LONG FORM VIDEO

A03. Single - $550 USD
A single piece of online or broadcast video content with a brand integrated into the script, plot, or broader themes. Long form is reserved for submissions that are over 3 minutes and less than 20 minutes.


A04. Campaign / Series / Episodic - $700 USD
3-5 pieces of online or broadcast video content with a brand integrated into the script, plot, or broader themes. Long form is reserved for submissions that are over 3 minutes and less than 20 minutes.


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BRANDED ENTERTAINMENT

FULL LENGTH BROADCAST & VOD

A05. Series / Episodic - $700 USD
3-5 pieces of broadcast, VOD, or online video content with a brand integrated into the script, plot, or broader themes. Full length is reserved for submissions that are longer than 20 minutes.


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BRANDED ENTERTAINMENT

FEATURE LENGTH

A06. Narrative & Documentary - $550 USD
Films or features with a brand integrated into the script, plot, or broader themes of the content. Includes fiction and non-fiction work. Feature length is reserved for submissions that are longer than 40 minutes.


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BRANDED ENTERTAINMENT

LIVE WEBCAST

A07. Live Webcast - $550 USD
An online video that documents a brand's live event via webcast, in real-time or pre-recorded.


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BRANDED ENTERTAINMENT

LOCATION-SPECIFIC VIDEO

A08. Location-Specific Video - $550 USD
A video created for exclusive viewing by a target audience. Includes work done for lobby displays, events, amusement parks, etc.


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BRANDED ENTERTAINMENT

MUSIC VIDEOS

A09. Music Videos - $550 USD
Live-action or animated videos created to promote a brand, musician or musical act.


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BRANDED ENTERTAINMENT

MOBILE APPS

A10. Audio - $550 USD
Broadcast or online audio content with a brand integrated into the script, plot, or broader themes.


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BRANDED ENTERTAINMENT

MOBILE APPS

A11. Mobile Apps - $550 USD
An application on a mobile platform that features a brand as an integral component.


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BRANDED ENTERTAINMENT

GAMING

A12. Digital Games - $550 USD
Digital gaming that features a brand as an integral component of gameplay. Includes online, mobile, console, computer and other digital games.


A13. Physical Games - $550 USD
Physical games that feature a brand as an integral component of gameplay.


A14. Immersive Games - $550 USD
Immersive games that feature a brand as an integral component of gameplay and require participants to interact with a specific environment.


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BRANDED ENTERTAINMENT

EXPERIENTIAL

A15. Live Events - $550 USD
Live events that feature and promote a brand.


A16. Brand Installations - $550 USD
Temporary or permanent immersive experiences that connect people to a brand in an indoor or outdoor space. Includes pop-up stores, corporate events, exhibitions, trade show booths, street art or takeovers of public spaces.


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BRANDED ENTERTAINMENT

USE OF TECHNOLOGY

A17. Use of Technology - $550 USD
New or existing digital technologies applied to branded content and experiences.


A18. Augmented, Virtual and Mixed Reality (AR, VR, MR) - $550 USD
Use of Augmented Reality, Virtual Reality, or Mixed Reality in branded content and experiences.


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BRANDED ENTERTAINMENT

USER-GENERATED CONTENT

A19. User-Generated Content - $550 USD
Branded content that is derived from customer/user submitted materials. Can be stand-alone or woven into a larger plot or narrative.


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BRANDED ENTERTAINMENT

INNOVATION

A20. Innovation in Branded Entertainment - $550 USD
Branded content that explores new ideas, devices, or methods in its execution and pushes the boundaries of the discipline.


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