BRANDED ENTERTAINMENT
View Submission Media Requirements View Previous Winners
NOTE: The exact same piece may only be entered into a maximum of three different categories per discipline (excluding Craft categories).
VERTICAL MARKETS
The specific industry to which your promoted product or service relates. When entering your work, you may select from a list of Vertical Market options.NOTE: The exact same piece may NOT be entered into different Vertical Markets.
BRANDED ENTERTAINMENT
SHORT FORM VIDEO
BE_01: Single - $600 USD
A single piece of online or broadcast video content with a brand integrated into the script, plot, or broader themes. Short form is reserved for submissions that are no longer than 3 minutes.
BE_02: Campaign / Series / Episodic - $750 USD
2-5 pieces of online or broadcast video content with a brand integrated into the script, plot, or broader themes. Short form is reserved for submissions that are no longer than 3 minutes each.
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BRANDED ENTERTAINMENT
LONG FORM VIDEO
BE_03: Single - $600 USD
A single piece of online or broadcast video content with a brand integrated into the script, plot, or broader themes. Long form is reserved for submissions that are over 3 minutes and less than 20 minutes.
BE_04: Campaign / Series / Episodic - $750 USD
2-5 pieces of online or broadcast video content with a brand integrated into the script, plot, or broader themes. Long form is reserved for submissions that are over 3 minutes and less than 20 minutes each.
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BRANDED ENTERTAINMENT
FULL LENGTH VIDEO
BE_05: Single - $600 USD
Film or video content with a brand integrated into the script, plot, or broader themes. Includes fiction and non-fiction work. May have been released via cinema, broadcast, VOD or online. Full Length is reserved for submissions that are longer than 20 minutes.
BE_06: Series / Episodic - $750 USD
2-5 works of film or video content with a brand integrated into the script, plot, or broader themes. Includes fiction and non-fiction work. May have been released via cinema, broadcast, VOD or online. Full Length is reserved for submissions that are longer than 20 minutes each.
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BRANDED ENTERTAINMENT
LIVE WEBCAST
BE_07: Live Webcast - $600 USD
An online video that documents a brand's live event via webcast, in real-time or pre-recorded.
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BRANDED ENTERTAINMENT
MUSIC VIDEOS
BE_08: Music Videos - $600 USD
Live-action or animated videos created to promote a brand, musician or musical act.
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BRANDED ENTERTAINMENT
AUDIO
BE_09: Audio - $600 USD
Broadcast or online audio content with a brand integrated into the script, plot, or broader themes.
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BRANDED ENTERTAINMENT
MOBILE APPS
BE_10: Mobile Apps - $600 USD
An application on a mobile platform that features a brand as an integral component.
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BRANDED ENTERTAINMENT
GAMES
BE_11: Digital & Physical - $600 USD
Gaming that features a brand as an integral component of gameplay. Includes digital games on mobile, online, console, computer and other platforms. Also includes physical and immersive games that require participants to interact with a specific environment.
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BRANDED ENTERTAINMENT
EXPERIENTIAL
BE_12: Brand Installations - $600 USD
Temporary or permanent immersive experiences that connect people to a brand in an indoor or outdoor space. Includes pop-up stores, exhibitions, trade show booths, street art or takeovers of public spaces.
BE_13: Live Events - $600 USD
A planned public event, competition or social gathering centered around a brand. Includes in-person gatherings and online community events.
BE_14: Augmented, Virtual and Mixed Reality (AR, VR, MR) - $600 USD
Augmented, Virtual, and Mixed Reality technology used to enhance the visual experience of branded content.
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BRANDED ENTERTAINMENT
USER-GENERATED
BE_15: User-Generated Content - $600 USD
Branded content that is derived from customer/user submitted materials. Can be stand-alone or woven into a larger plot or narrative.
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BRANDED ENTERTAINMENT
CRAFT
BE_16: Art Direction - $600 USD
Communication of the overall visual appearance of a work or works in a piece of branded content.
BE_17: Use of Technology - $600 USD
New or existing digital technologies applied to branded content and experiences.
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BRANDED ENTERTAINMENT
INNOVATION
BE_18: Innovation in Branded Entertainment - $600 USD
Branded content that explores new ideas, devices, or methods in its execution and pushes the boundaries of the discipline.
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