CATEGORIES – THE ONE SHOW 2021


DESIGN

Design recognizes the art and practice of planning and projecting ideas and experiences with visual and textual content.

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NOTE: The exact same piece may only be entered into a maximum of 3 different categories per discipline (excluding craft categories).

ENTRY FEES
DESIGN

EARLY DEADLINE
December 31, 2020
REGULAR DEADLINE
March 12, 2021
EXTENDED DEADLINE
March 19, 2021
FINAL DEADLINE
March 26, 2021
Single: $425 USD
Series: $575 USD
Single or Series: $425 USD
Single: $450 USD
Series: $600 USD
Single or Series: $450 USD
Single: $550 USD
Series: $700 USD
Single or Series: $550 USD
Single: $600 USD
Series: $750 USD
Single or Series: $600 USD

CATEGORIES
DESIGN

Category Overview Submission Media Options Reference Media
DE_01
Branding - Logo
A single (1) graphic image that identifies a company or product. Includes static and dynamic logos. 1-3 Images, Animated Gifs, or Videos
+ Optional Supporting Media
1-3 Images
DE_02
Branding - Branded Item
A single (1) individual component of the identity system of a brand, product, or service. Includes physical collateral such as letterhead, business cards, uniforms, giveaways, etc. or digital items. 3-15 Images
+ Optional Demo Video
–OR–
1 Project Video
–OR–
1 Project Video
+ 3-15 Images
+ Optional Demo Video
2-15 Images
DE_03
Branding - Identity System
A series (2-20) of elements of the identity system for a brand, product, or service. May include business cards, stationery, logo, network IDs, branding guidelines, etc. 2-20 Images
+ Optional Supporting Media
–OR–
1 Project Video
+ Optional Supporting Media
2-20 Images
DE_04
Branding - Rebranding
A series (2-20) of elements of a new identity system for an existing brand, product, or service. Entries must include examples of the previous branding for comparison. May include business cards, stationery, logo, network IDs, branding guidelines, etc. Includes complete brand transformation systems. 2-20 Images
+ Images of Previous Branding
+ Optional Supporting Media
–OR–
1 Project Video
+ Images of Previous Branding
+ Optional Supporting Media
2-20 Images
DE_05
Branding - Corporate Communications
A single (1) or series (2-5) of communications from a company to its shareholders or the public. Includes printed or digital annual reports, corporate sustainability reports, brand books, and identity guidelines. 1-10 Files of Original or Project Media 1-10 Images
DE_06
Editorial - Books
Overall design of a single (1) or series (2-10) of commercially available books. Includes book cover design. 1-20 Images
+ Optional Publication PDFs
+ Optional Project Video
–OR–
1-10 Publication PDFs
+ Optional Images
+ Optional Project Video
–OR–
1 Project Video
+ Optional Images
+ Optional Publication PDFs
1-20 Images
DE_07
Editorial - Magazines & Newspapers
Overall design of a single (1) or series (2-10) of commercially available magazine or newspaper. Includes cover design. 1-20 Images
+ Optional Publication PDFs
+ Optional Project Video
–OR–
1-10 Publication PDFs
+ Optional Images
+ Optional Project Video
–OR–
1 Project Video
+ Optional Images
+ Optional Publication PDFs
1-20 Images
DE_08
Editorial - Digital Publications
Overall layout design and functionality of a single (1) or series (2-10) of e-books, digital magazines, catalogues, or other digital and interactive publications. 1-20 Images
+ Optional Publication PDFs
+ Optional Project Video
–OR–
1-10 Publication PDFs
+ Optional Images
+ Optional Project Video
–OR–
1 Project Video
+ Optional Images
+ Optional Publication PDFs
1-20 Images
DE_09
Typography - Typeface Design
A single (1) font or family of fonts. 1-10 Images
+ Optional Project Images
+ Optional Project Video
1-10 Images
DE_10
Typography - Static
A single (1) or series (2-10) of non-moving type-based compositions for a brand. It can be stand-alone or incorporated into a larger design. Includes printed, digital, and 3D objects. 1-10 Images
+ Optional Project Images
+ Optional Project Video
1-10 Images
DE_11
Typography - Dynamic / In Motion
A single (1) or series (2-10) of animated (kinetic) type compositions for a brand. It can be stand-alone or incorporated into a larger design. 1-5 Content Videos
+ Optional Supporting Behind the Scenes Video
–OR–
1 Project Video
–OR–
1-5 Content Videos
+ Optional Project Video
+ Optional Supporting Images
2-10 Images
DE_12
Promotional - Posters - Single
A single (1) printed poster displayed on a vertical surface with the intent of promoting a brand, product, service, or message. 1 Artwork Image
+ Optional Project Images
+ Optional Supporting Project Video
1-3 Images
DE_13
Promotional - Posters - Series
A series (2-10) of printed posters displayed on a vertical surface with the intent of promoting a brand, product, service, or message. 2-10 Artwork Images
+ Optional Project Images
+ Optional Supporting Project Video
2-10 Images
DE_14
Promotional - Print Advertisements
A single (1) or series (2-10) of full-page, spread, or small space advertisements in a magazine or newspaper promoting a product, service, or message. 1-10 Images
+ Optional Project Images
+ Optional Project Video
1-10 Images
DE_15
Promotional - Booklets & Brochures
A single (1) or series (2-10) of printed or digital communications containing information about a brand, product, service, or message. Includes multi-page catalogues, pamphlets, booklets, brochures, etc. 1-20 Images
+ Optional Publication PDFs
+ Optional Project Video
–OR–
1-10 Publication PDFs
+ Optional Images
+ Optional Project Video
–OR–
1 Project Video
+ Optional Images
+ Optional Publication PDFs
1-20 Images
DE_16
Promotional - Collateral Items
A single (1) or series (2-10) of physical items created to promote a brand, product, service, or message. 1-10 Images
+ Optional Demo Videos
–OR–
1 Project Video
+ Optional Images
+ Optional Demo Videos
1-10 Images
DE_17
Packaging - Mass-market
A single (1) or series (2-10) of packaging for a commercially available product or line of products. Mass-market items are produced on a large scale and aimed at a wide consumer base. 1-10 Images
+ Optional Demo Videos
–OR–
1 Project Video
+ Optional Images
+ Optional Demo Videos
1-10 Images
DE_18
Packaging - Specialty
A single (1) or series (2-10) of limited-edition packaging produced for a niche market. Includes commercially available and promotional products. 1-10 Images
+ Optional Demo Videos
–OR–
1 Project Video
+ Optional Images
+ Optional Demo Videos
1-10 Images
DE_19
Data Visualization - Static or Dynamic
A single (1) or series (2-10) of work which utilizes creative visual representation of data. Can be static or dynamic forms of charts, maps, graphs, custom content, etc. 1-15 Images
–OR–
1 Project Video
–OR–
1 Project Video
+ 1-15 Images
1-15 Images
DE_20
Digital Design
The aesthetics of a single (1) or series (2-10) of websites, apps, games, utilitites, or other digital branded collateral items. 1 Project Video
+ Optional Supporting Media
–OR–
1 URL to Website
+ Optional Supporting Video
2-10 Images
DE_21
Out of Home - Single
A single (1) element of environmental design including billboards, transit, kiosks, and other ambient media. 1 Artwork Image
+ Optional Project Images
+ Optional Supporting Project Video
1-3 Images
DE_22
Out of Home - Series
A series (2-10) of elements of environmental design including billboards, transit, kiosks, and other ambient media. 2-10 Artwork Images
+ Optional Project Images
+ Optional Supporting Project Video
2-10 Images
DE_23
Out of Home - Brand Installations
A single (1) or series (2-10) of temporary or permanent immersive experiences that connect people to a brand, product, service, or message in an indoor or outdoor space. Includes pop-up stores, corporate events, trade show booths, street art or takeovers of public spaces. 3-15 Images
–OR–
1 Project Video
–OR–
1 Project Video
+ 3-15 Images
2-15 Images
DE_24
Spatial Design - Experiential & Immersive
A single (1) or series (2-10) of physical spaces temporarily used to connect people to a brand, product, service, or message. Includes live events, exhibitions, art interventions, responsive environments, etc. 1-15 Images
+ Optional Project Images
+ Optional Project Video
–OR–
1 Project Video
+ Optional Supporting Images
1-15 Images
DE_25
Spatial Design - Architecture
Design of a single (1) or series (2-10) of permanent or long-term structures for a brand or organization. Includes buildings and landscapes for public and private facilities. 1-15 Images
+ Optional Project Images
+ Optional Project Video
–OR–
1 Project Video
+ Optional Supporting Images
1-15 Images
DE_26
Spatial Design - Wayfinding
A single (1) or system (2-10) of pieces of signage used to guide the user through an environment by using landmarks, signs and pathways. Can be indoor or outdoor, temporary or permanent. 1-15 Images
+ Optional Project Images
+ Optional Project Video
–OR–
1 Project Video
+ Optional Supporting Images
1-15 Images
DE_27
Service Design / Customer Experience
A system (2-10) of touchpoints that define the overall perception of a brand, based on the users' interactions with it. Includes physical and digital presence as well as brand voice and tone applied to customer service channels. 1-15 Images
+ Optional Project Images
+ Optional Project Video
–OR–
1 Project Video
+ Optional Supporting Images
1-15 Images
DE_28
Moving Image - Single
A single (1) moving image-based work that communicates a brand's message. Includes live-action, animation, music videos, network IDs, interstitials, show reels, title sequences, etc. 1 Content Video
+ Optional Supporting Behind the Scenes Video
2 Images
DE_29
Moving Image - Series
A series (2-5) of moving image-based works that communicate a brand's message. Includes live-action, animation, music videos, network IDs, interstitials, show reels, title sequences, etc. 2-5 Content Videos
+ Optional Supporting Behind the Scenes Video
4-10 Images
DE_30
Craft - Art Direction
The overall visual appearance of a single (1) or series (2-5) of work. Can be a stand-alone work or incorporated into a larger design. 1-10 Content Videos, Images, Demo Videos, PDFs, and/or URLs
1-10 Images
DE_31
Craft - Illustration
Illustration within a single (1) or series (2-10) of work. Can be a stand-alone work or incorporated into a larger design. 1-10 Content Videos, Images, Demo Videos, PDFs, and/or URLs
1-10 Images
DE_32
Craft - Photography
Photography within a single (1) or series (2-10) of work. Can be a stand-alone work or incorporated into a larger design. 1-10 Content Videos, Images, Demo Videos, PDFs, and/or URLs
1-10 Images
DE_33
Craft - Animation
Animation within a single (1) or series (2-10) of work. Can be a stand-alone work or incorporated into a larger design. 1-5 Content Videos
+ Optional Supporting Behind the Scenes Video
–OR–
1-5 URLs to Full Length Pieces
+ Optional Supporting Video(s)
2-10 Images
DE_34
Craft - Printing & Paper Craft
The application of specialized skills, technologies and other uses of paper and printing techniques in a single (1) or series (2-10) of work. Includes 3D printing. 1-10 Content Videos, Images, Demo Videos, PDFs, and/or URLs
1-10 Images
DE_35
Innovation in Design
A single (1) or series (2-10) of design work that explores transformative ideas, devices, or methods in its execution and pushes the discipline forward. 1 Project Video
+ Optional Supporting Media
–OR–
1-15 Project Images
+ Optional Supporting Media
1-15 Images
DE_36
Innovation in Lockdown
A single (1) or series (2-10) of design work in which innovation and ingenuity were applied to overcome limitations imposed by the Covid-19 pandemic. Entries must include a detailed explanation of the methods used to create the work. 1 Project Video
+ Optional Supporting Media
–OR–
1-15 Project Images
+ Optional Supporting Media
1-15 Images


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