The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
UPDATE: Creative Week is now Creative Month
Due to the situation around COVID-19, we have made the difficult, but important decision to take Creative Week Online in 2020 as Creative Month and cancel the live events in New York. Learn More
New Changes This Year:
This year we are separating some of our more expansive disciplines to allow different kinds of work to shine. This includes PRINT & OUTDOOR being split into PRINT and OUT OF HOME. Learn More
Bringing Disciplines Together
Conversely, some disciplines just work better together. This year we will be streamlining certain disciplines to make both entering and judging your work even easier. For example, our SOCIAL INFLUENCER discipline is now being merged with our SOCIAL MEDIA discipline. Learn More
More Flexibility With Campaigns
Remember when campaigns had to be 3–5 elements, leaving two-piece or six-piece campaigns in award show limbo? This year The One Show will be giving you much more flexibility with the number of elements a campaign can have. Learn More
Playing off the notion that a little bit of luck can help a piece of creative work stand out from all the great competition, Lanfranco & Cordova, New York and Lima, has enlisted the mystical services of an actual Peruvian shaman in the entertaining new integrated campaign to promote The One Show 2020 call for entries.
The “Change Your Destiny” campaign kicks off with “Cleofe, The Shaman”, featuring Cleofe, a real shaman from Peru who blesses creative work in order to give it some extra good luck before it is entered in The One Show.